
About Us
Finding Inspiration in Every Turn
Introducing Veronica Joy Cosmetics: Your Partner in Healthy Hair
Veronica Joy Cosmetics is a hair care brand dedicated to promoting healthy hair. While it’s easy to claim that VJC can help your hair grow, we focus on assisting you in discovering the products that your hair will truly love. As a burgeoning company, we eagerly anticipate growing alongside our supportive, loving, and loyal customers, ensuring they return to us whenever they need hair care assistance.
Expanding Our Services
VJC has also broadened its offerings to include braiding services for those in the Chicagoland area, and we welcome clients willing to travel. Let the Braided Beauty enhance your hair with her expert touch.
Stay tuned for even more services coming soon! We appreciate your patience and invite you to make Veronica Joy Cosmetics your go-to destination for your healthy hair journey. Whether you're looking to revitalize your locks or try a bold new style, our team is here to guide you every step of the way. At Veronica Joy Cosmetics, we believe that healthy hair is beautiful hair, and we're committed to helping you achieve the look you desire while maintaining the integrity of your tresses.
Our Commitment to Quality
Every product at VJC is crafted with the utmost care, using ingredients that are both effective and gentle. Our formulations are designed to nourish, protect, and enhance your hair's natural beauty. We understand that every person’s hair is unique, which is why we offer a diverse range of products tailored to meet various needs and preferences.
Join Our Community
We invite you to become part of the Veronica Joy family, where you'll find support, inspiration, and a community passionate about hair care. Follow us on social media for tips, tutorials, and updates on our latest products and services. We love connecting with you and hearing your stories of hair transformation and empowerment.
Thank you for choosing Veronica Joy Cosmetics as your partner in healthy hair. We look forward to embarking on this beautiful journey with you!

Our Story
Veronica Joy Cosmetics: A Vision by L.A. Smith
Veronica Joy Cosmetics was founded by L.A. Smith, who is also affectionately known as the Braided Beauty. Understanding the challenges of maintaining natural hair, L.A. Smith launched this company with a passion for celebrating its beauty. While natural hair is stunning, it often requires effort to keep it healthy and promote length retention. L.A. Smith is well-acquainted with the journey of preserving all of your natural hair, tackling split ends, and navigating the complexities that come with being a woman who desires vibrant, healthy hair.
Her vision for Veronica Joy Cosmetics was to provide a range of products that not only catered to the unique needs of natural hair but also empowered individuals to embrace their authentic selves. Each product is meticulously crafted with high-quality, nourishing ingredients, designed to enhance and protect the natural texture of hair. From hydrating shampoos to rich, restorative conditioners and styling creams, the line offers everything needed for a comprehensive hair care regimen.
Beyond the products, L.A. Smith's brand is about fostering a community of support and inspiration. Through workshops, social media outreach, and partnerships with hairstylists, Veronica Joy Cosmetics aims to educate and uplift those on their natural hair journeys. L.A. Smith believes in the power of storytelling and often shares her own experiences, creating a space where customers feel seen and understood.
In a world where beauty standards can often feel rigid and exclusive, Veronica Joy Cosmetics stands as a beacon of inclusivity and self-love. L.A. Smith's commitment to innovation and authenticity continues to shape the brand, ensuring that everyone can find joy in their hair, just as it is.